PATRIC - II
(Home Page Redesign)
Original Home Page
Guidelines for Home Page Design
•Make the site’s purpose clear: Explain who you are and what you do
•Help users find what they need
•Reveal site content
•Use visual design to enhance, not define, interaction design
Which web links are users clicking on?
What is the difference in clicking behavior between new users and returning users?
Are there any low-value links that are drawing too many clicks?
Links Most Frequently Accessed from the Home Page
Stakeholder- and User-Interviews
Based on preliminary insights from Google Analytics and Home Page Guidelines, I surveyed/interviewed stakeholders and users about the following general issues
Unique selling points (USP's) and strengths of the product (PATRIC)
Current and target users of PATRIC
Top 5 activities that users should be able to do on the Home Page
Long-term goals of PATRIC
General usage and most common tasks they currently perform
Unfamiliar terminology and jargon on the Home Page
Searching behavior on website - what, why, how?
The purpose of the website was not entirely clear from a first glance at the Home Page
Multiple links/buttons misinformed the user on what they would do when clicked
There was use of non-standard terminology and jargon, as well as inconsistency in the terminology used to represent the same concept
Some visual icons were too generic, and did not necessarily represent the correct information
To initiate the process of designing a new Home Page, I organized and moderated a Design Charrette with the stakeholders (project manager, domain scientists, and software developers).
The following design prompts were provided:
"Design a Home Page that clearly communicates the purpose and benefits of PATRIC quickly to new users, and provides faster workflows for current users"
"Design a Home Page that communicates that PATRIC is an integrated resource and one-stop shop of bacterial data and tools.” (your ecosystem/home for your data/your workbench)
"Design a Home Page that eliminates unnecessary links and emphasizes those that are frequently used"